Group Sales,
Done for You

The Sales Arm
You've Been Missing

Most experiential entertainment companies are exceptional at creating unforgettable moments — but group sales is a specialist discipline that requires dedicated time, relationships, and process. Without it, large-group revenue remains an untapped opportunity.

Birch Street Hospitality fills that gap. We operate as your outsourced group sales team — bringing the pipeline, the network, and the expertise to convert large groups into a reliable, growing revenue stream.

Dedicated Group Sales

Your full-time sales team, without the full-time cost

We embed as your outsourced group sales department — managing the entire pipeline from prospecting to close. You get the output of a seasoned sales team at a fraction of the cost of building one in-house.

• Outbound prospecting & lead generation
• RFP response & proposal development
• Sales call management & follow-up
• Contract negotiation & close

Corporate & Incentive Groups

The corporate market, unlocked

Corporate groups — team off-sites, client entertainment, incentive rewards, product launches — represent some of the highest-value bookings available to experiential venues. We have the relationships and the process to win them.

• Corporate event planner outreach
• DMC & incentive house partnerships
• Group buyout packages & pricing strategy
• Repeat booking programmes

Social & Milestone Groups

Bachelorettes, birthdays, and beyond

Social groups — bachelorette weekends, milestone birthdays, reunion gatherings, holiday parties — are a high-frequency, high-value segment. We build the systems and relationships to capture them consistently.

• Social group package development
• Event agency & planner partnerships
• Inbound inquiry management
• Group upsell & add-on strategy

Sales Strategy & Positioning

The playbook for group revenue growth

Before we sell, we make sure your venue is positioned to win. We audit your current group sales approach, identify gaps in pricing, packaging, and messaging, and build the strategy that makes groups an engine of growth.

• Group revenue opportunity audit
• Pricing & packaging optimisation
• Competitive positioning analysis
• Sales collateral & pitch deck development

Pipeline & CRM Management

Visibility into every opportunity

We build and manage a structured group sales pipeline — so you always know what's in play, what's closing, and what revenue is on the horizon. Full transparency, regular reporting, and no black boxes.

• CRM setup & pipeline architecture
• Weekly sales reporting & forecasting
• Lead scoring & prioritisation
• Conversion rate tracking & optimisation

Channel & Partner Development

Building the network that feeds your calendar

The best group sales programmes are powered by a network of trusted referral partners. We identify, cultivate, and manage the relationships with event agencies, corporate travel managers, and DMCs that keep your pipeline full.

• Event agency & DMC relationship building
• Preferred partner programme design
• Referral incentive structures
• Trade show & industry event representation

Experiential Venues
of Every Kind

If large groups are a meaningful revenue opportunity for your business — and you don't have a dedicated team to pursue them — we should talk.

Discovery Call

We learn your venue, your capacity, your ideal group profile, and your revenue goals. No templates — every engagement starts with listening.

Strategy & Positioning

We audit your current approach, define your group sales positioning, and build the packages and pricing that make you competitive in the market.

Market Activation

We go to market — activating outbound prospecting, inbound lead management, and our network of corporate planners, DMCs, and event agencies.

Close & Report

We manage the sales cycle end-to-end, close the booking, and hand off to your operations team — with full reporting at every stage.